Before you ask your employees or co-workers to help you create Buzz, you need to identify what your objectives are and what your core message is. Then throw a little party. If you want, open it up to employees, family, special clients and friends.

The theme of the party can be “What makes us special.” Find out good stories and let everyone know the stories and that you encourage them to repeat them often.

Have them let you know when they spread a little word of mouth. Be sure they know what kinds of people you would like to meet and what are ideal prospects. If you want, make it into a contest. Who can create the most buzz? Who can generate the most valuable connection?

1. Get employees with a computer to post to a Blog or message board once a week, with the link going back to your website. Be clear on what they can and cannot say.
2. Have your employees call one past client per week and check in with them. They can ask how they liked the product or service, find out how they are doing, and let them know you value their patronage.
3. Have employees stop by in nearby businesses they have never been in before. They can introduce themselves and let the people they meet know they work by. They can invite those people to stop in some time if appropriate.
4. Have employees write a letter or email to an author, reporter, or some other media professional and let the person know they appreciate their work. Offer to be a source of information if they ever need information on your industry.
5. If your employees have email, have them "ping" at least one person per week. This is a quick "Just checking in" email to someone they know but do not know too well.

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