reputation management
What Is Easy Reputation Management All About
One interesting reputation management firm is Easy Reputation Management (easyreputationmanagement.com). Gary Hill (who co-founded Easy Reputation Management) says that the reputation management industry is quite dodgy, and most firms aren’t really honest about their work. It has also been said that the SEO (Search Engine Optimization) industry is quite dishonest, by high profile marketers such as Shoemoney. Easy Reputation Management has the aim of actually being affordable to smaller companies, and being worthwhile.
For those unfamiliar with reputation management, it basically goes hand in hand with SEO. The purpose of SEO is to make a website or page rank highly in search engines like Google, Yahoo and Bing. To do this, you need to have that website well optimized with title tags, header tags, keywords etc, and build backlinks to it. With reputation management we are basically doing the same thing. The aim is to improve the ranking of positive content about a clients business or company in search engines, in order to push down any negative listings.
For example, say there’s a hypothetical company on the internet called Fred’s Toasting. There might be some good results that show up on search engines like Google for the term ‘Fred’s Toasting’, that say good things about the company. But let’s say there is a blog listed on the first page that complains about the company and says that they make terrible toast. Naturally, this is going to have a very bad impact on potential customers who research Fred’s Toasting before making a purchase. A reputation management firm will increase the ranking of existing positive content (and make new positive content), to make it appear above the negative result, and push it down to the second page.
The aim of Easy Reputation Management is to provide reputation management services at reasonable rates. The founder, Gary Hill, says that most reputation management firms over-complicate the process and try to make their work sound highly advanced. The reality is it just involves basic SEO, and none of the methods or strategies are super expensive or require a lot of time. By the way, you should be wary of firms that claim their methods are ‘trade secrets’. If they can’t tell you what they do, and you don’t know how they’ll actually produce results, then you shouldn’t risk working with them.
On top of basic reputation management, Easy Reputation Management also offers brand building services and name building services.
