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When doing a landing page testing, you can start by installing Google Analytics. Through it you can view the site overlay, find out what people are clicking and things that they’re finding the most important in your site or SEO blog, so you can just keep dragging it up into that top left hand corner because that is where they’re going to go first. The eye is also attracted to a little laptop screen. The eye is attracted there so the text directly beneath that laptop is very important. That is how an e commerce site would be designed, but it just gives you an idea of the way the eyes are going.

Most searchers are very lazy. On your end, you got to make everything as easy as possible. In a landing page testing, our SEO services team found out that removal of the unnecessary steps is essential. Basically, lower conversion rate comes from the many steps you ask from your viewers as they navigate your website. You lose your prospect clients when they get to scroll more and do more extra steps. If the font isn’t quite right because you’ve got white text on a black background and people aren’t used to that, then you might lose them. Easy-reading is very important. Make sure that all that is written in your website is easy for them to read. Never hide anything from them.

Don’t bury the sale price and think that’s going to somehow keep me on the page. Their idea is, oh, I want them to read all the content first, I’ll let that do the selling and then once they’re sold, then I’ll mention the price. Sometimes I’ll just visit a page, I’ll scroll down straight to the price and then I’ll want to see what it is. Don’t hide it from me, make things as easy as possible. I think anyone can relate to that if they’ve been doing any small business internet marketing for a little while now.

The other thing as well, is the way you drive traffic to your site. It is making sure you have a good website scent. What I mean by this is, it’s almost like you want to lead your user when they visit the web page. It’s almost like you drop some breadcrumbs and get them to follow those breadcrumbs deeper into your site. There is something for them to follow in. A user is happy to take steps, especially on an e-commerce website, as long as by taking each step it feels like they’re getting closer and closer to their end goal.

In the point of view of an e-commerce website, the landing page testing might start off broad. Afterwards the users go to the category that answers their need. For example, they want band t-shirts. Then, users can now narrow down their search to Metallica. They can be more specific after that. Then comes the range of t-shirts to choose from. It is rewarding for users when they get closer to the product their looking for after taking some steps. This is a good insight for you not to lose them from your site. What I am sharing at the moment is more appropriate for e-commerce sites in comparison to the other site types.

One of the fantastic services that I use today is Posterous. It is a content distribution network that permits sending of emails with different kinds of multimedia attachment. Using my iPhone, I either take a photo or record a short video of something. At times, I record an audio while I am in my car.

My 3G network allows me to send small files using Posterous. I email it to post@posterous.com. Then, whatever I email gets automatically pushed to my Posterous account. There are no other things that I have to do. I just type the subject of the email and then it is the same subject that comes out for that post. Afterwards, automatic upload happens.

This is an easy way for me to produce content. It is important to make sure you’re continually putting out content not only in your SEO blog. That is what makes market leaders stand out. They propagate fresh content. If this is what you want, you ought to learn how to use social media sites as easy and quickly as possible. Whenever possible, I use my mobile phone and record different things and post them up through my Posterous account. Having an iPhone is really helpful.

I thought of answering a whole lot of SEO services questions on my Posterous account. I was inside my car near Chapel Street. I was listening to an audio and I came across a good question that people would have. It went like this: should you build links from only on topic and relevant websites? So I recorded this in my car: whether or not it’s important when building links to have those links coming from relevant, on topic websites? It was just a two or three minute audio that I have just created. I send it to this Posterous account which provides an easy way to have it sent through email. This is just a nice and quick way to distribute fresh content.

Before these audios will be pushed in a content distribution network, it would first be processed. They will be handed to an assistant. This particular assistant is in-charge of doing PowerPoint presentations of all the audios that I have created. Each presentation will match an audio interview that I have previously done. This is the way we are able to create a video out of an audio. Afterwards, we cut the video that we come up with. We will then post those short videos on YouTube.

I try to take note all these questions coming up in the niche that I have chosen. I record them and look for answers and then we start creating videos to accompany them. These videos are just actually like slide shows that will produce fresh content and later on get distributed out to several types of content distribution network. These are just means for you to multiply whatever it is that you are presently known for or the activities that you have at the moment. Let us say, for my SEO company, I find means to push that content out and make it as swift as possible. So that is how I use Posterous. Posterous also pushes to Twitter. So I’ve got Posterous to automatically post. All I have to do is use my iPhone to send emails and everything will be forwarded and posted on Posterous.

The most important step you got to take when structuring your website is to have a definite small business marketing plan. After giving a client has availed of the SEO quote given him, we check right away if he already has an existing website. We need to know if we are to build the website from scratch or not. If there is an existing website, we just match the keywords present in its pages.

So we’ll choose, for example, the dentist, root canal. There is a page on root canals and the treatment. We will say, let’s choose that keyword because the page is already about that and it is just an easy match as opposed to creating a page from nothing.

When I am working on a site from scratch, I usually draw a diagram of my small business marketing plan attack for the structuring of the business website. In connection to this, let us have a look at these two websites – Planet 13 and Melbourne SEO services. The title tags used for the Planet 13 website range from three to five keywords. But this one has been a little bit longer. Band merch is the keyword I have gone here. I went for the slightly longer tail version as well which is official band merch, so I can pick up both of those.

The primary one we’re going after is band merch. Then the sub category things are here. The pictures are linked but I’m also having the anchor text beneath it as well. That way, we’re telling Google what this page is about. We’re sending a link to that page with the appropriate anchor text. That’s why underneath I’ve got the keyword as the anchor text. So they’re more like my sub categories and also we did some linking down the bottom for some of these second tier keywords. These are some of the specific ways we can get targeted web traffic.

Let us use Blink 182 as an example in order for us to drill on it a little deeper. This is an e-commerce website which contains thousands of products online. Because of this I did not want to do the title tags for every product. We built it so that we could auto generate the title tag based on information that it pulls from things like the product description, and the category and things like that. This one is automatically created. To make it more defined I used the word cheap in there.

Sometimes people search for cheap and it’s a good way to come up for some extra longer tail keywords. The primary keyword we’re going for here is Blink 182 patch. I’ve also gone for hottest Blink 182 merch, but the main one we’re going after here is Blink 182 patch.

I prefer the pipe over the colon when I am trying to make two points. I could have got away with saying cheap Blink 182 patches, but I also wanted to sneak another keyword in there, Blink 182 merch. The various steps here comprise any successful small business internet marketing plan. Taking time to for all these will definitely shape the business website you are dreaming about.